reliancesmartmoney.com wins the Prestigious Rising Brands of Asia Awards 2020-21
- RSM was chosen for the honour from among 500 Asian brands in the initial shortlist
- RSM is integral to R-Sec’s “Phygital” business model & the Systematic Digital Engagements (SDE) growth model, which enabled it to grow by 25-30% at a pan-India level and also witness a 50% growth in online transactions
- RSM’s end-to-end digital services, providing access to over 22,000 financial products to over 1 million pan-India customer base, enabled Reliance Securities to emerge as one of the fastest growing financial services company in India
26th April, Mumbai/Goa: reliancesmartmoney
The Prestigious Rising Brands of Asia Awards 2020-21 honours Asian brands that have redefined their benchmarks in their respective fields through their legacy and sustainability. RSM featured among the most renowned Asian brands, which embraced a combination of their advanced products or services and contributed in transforming the economy. The winners were also chosen for their unique value propositions and attributes, which established an incomparable set of beacons and reinforced a profound and meaningful marketing connect with their customers.
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Speaking about the achievement, Mr. Lav Chaturvedi, ED&CEO, Reliance Securities, said: “At Reliance Securities, reliancesmartmoney
reliancesmartmoney.com was chosen for the award after an extensive research including three phases. In the first phase, 500 brands from different categories were shortlisted based on secondary research by estimating the industry reports, market surveys and brand reports and any other available source of industry information.
In the second phase, 200 brands were shortlisted from the 500 selected in phase-I on the basis of a profound primary survey conducted among the target audience. The primary survey questionnaire were formed on the basis of certain parameters like Trust Image, Sustainability, Goodwill, Positioning, Recall, Growth, Reach and Innovation.
In the final phase, 100 winners were selected by an eminent panel of jury and based on the editorial scrutiny of the registration forms filled by the brands.
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About Reliance Securities
Reliance Securities, the broking and distribution arm of Reliance Capital, is one of India’s leading retail broking and distribution houses, providing customers with access to equities, derivatives, currency, IPOs, wealth management solutions, insurance products, mutual funds, bonds, and corporate FDs amongst others.
The large array of financial offerings helps customers fulfil their investment objectives on one platform called reliancesmartmoney.com. It is a neutral financial services marketplace empowering people to do what's right for their money. The multi-product digital platform provides access to Mutual Funds, Stocks, Loans and Insurance, PMS, Corporate FDs and Bonds, amongst others, helping customers take informed decisions and transact across asset classes seamlessly.
Reliance Securities has over 1 million+ customers; having strong affiliate network with over 1,000 offices across India.
