ABP Network launches Telugu Digital Platform ‘ABP Desam’
ABP Network launches Telugu Digital Platform ‘ABP Desam’
Another significant addition to ABP Network’s rich digital portfolio,
ABP Desam will aspire to appeal to Telugu audiences with innovative content
Hyderabad, 30th July, 2021: ABP Network has announced its entry into the Andhra Pradesh and
Telangana market with the launch of its brand new digital platform, ‘ABP Desam’. By pursuing stories that
matter to the people, ABP Desam will
bring a whiff of fresh air to the Telugu digital news space with a unique
perspective on regional content.
Extending its belief
in empowering the audience with unbiased and credible news, ABP Desam has entered the market with
the determination to create an informed and open society. With this new offering,
ABP Network will once again strengthen its push for local storytelling and
strive to create bigger strides in the sphere of regional news. Last quarter,
the network had entered the Tamil Nadu market with the launch of its digital
Platform, ‘ABP Nadu’
ABP Desam has
positioned itself as a digital portal that completely mirrors the culture,
ethos, and spirit of the Telugu people. Its tagline ‘Mana vartalu, mana oori bhashalo!’ which translates to ‘Our news, in our town’s language!’
conveys its objective to deliver news that is personalized to the individual
and collective preferences of the Telugu readers. Furthermore, the name ‘ABP Desam’ also
reflects the network’s willingness, dedication, and commitment to always fulfil
its duty towards the nation by creating an open and informed society.
Over the course of its journey, ABP Network has emerged as a pioneer
within the regional news and content sphere. Their regional channels and
digital platforms have successfully carved a niche for
themselves in their respective markets by truly entrenching
themselves into the culture and ethos of every region they serve. ABP Network
is successfully running regional channels/digital platforms in West Bengal (ABP
Ananda), Maharashtra (ABP Majha), Gujarat (ABP Asmita), Punjab (ABP Sanjha),
Uttar Pradesh & Uttarakhand (ABP Ganga), Bihar (ABP Bihar), and Tamil Nadu
(ABP Nadu) and ABP Live- the digital arm of ABP Network. ABP Desam is the eighth regional language digital portal from the house
of ABP Network.It will strive
to disrupt the Telugu news genre with breakaway formats, stories of significance, innovative content and a viewer driven approach.
Speaking on this announcement, Mr.
Avinash Pandey, CEO, ABP Network said, “Regional language is a very crucial growth driver for
digital news platforms. Recently, we had launched a digital platform for Tamil
audiences and now we are further strengthening our digital portfolio with ABP
Desam. I’m confident
that this Telugu news platform will provide access to high calibre, diverse
digital news content to the people of Andhra Pradesh and Telangana and also
bring a bevy of growth opportunities to our network.”
About ABP Network
An innovative media
and content creation company, ABP Network is a credible voice in the broadcast
& digital sphere, with a multi-language portfolio of news channels reaching
535 million individuals in India. ABP Studios, which comes under the purview of
ABP Creations – the content innovation arm of the network – creates, produces,
and licenses original, path-breaking content outside of news. ABP Network is a
group entity of ABP, which was incorporated almost 100 years ago and continues
to reign as a leading media company.
