PRIME DAY 2021 LINE-UP RELEASE -SARPATTA PARAMBARAI, PACKS A PUNCH, BREAKS VIEWERSHIP RECORDS
Attracts viewers from 80% of total cities and towns that watch Prime Video in India while reaching global audiences from over 150 countries and territories.
The month leading up to Prime Day was Prime Video India’s best ever in terms of viewership with the highest number of streamers enjoying the line-up on the service
Set in the golden era of 70s, the The Period Sports Drama, ‘SARPATTA PARAMBARAI’ premiered on Amazon Prime Video as part of its prime day lineup. The film directed by Pa. Ranjith, starring Arya was applauded by audiences across boundaries. Additionally, lead South celebrities like Siddharth, Vishnu Vishal, Justin Prabhakaran, Kalidas Jayaram and Director Shakti Rajan lauded the film on social media.
Talking about Sarpatta’s successs on the streaming service, Arya, said, ““Sarpatta Parambarai is an incredibly special project! Blood, sweat and tears – I gave it my all. But the overwhelming love and appreciation I am getting from fans not just in India, but across the world makes all the effort worthwhile. I am really thrilled that with Sarpatta Parambarai releasing on Amazon Prime Video as part of Prime Day line-up, audiences across the world could catch the film, at any time and screen of their convenience. The fact that audiences in over 150 countries and territories, watched the movie within ten days of launch feels surreal! I want to take a moment to thank my fans, and everyone in the team that contributed to making the movie what it is. A shoutout to Amazon, for taking the movie to cinema lovers across the globe. It is really heartening to see your hard work and dedication paying off!”
Prime Video India saw its best ever viewership in the month leading-up to Prime Day, with the highest number of streamers enjoying the content on the service. This Prime Day, Prime members were in for a mega entertainment treat: Prime Video announced the world premiere of much anticipated movies across multiple languages. The list includes titles like Toofaan (Hindi), Malik (Malayalam), Ikkat (Kannada) and Sarpatta Parambarai (Tamil/Telugu), amongst others.
And consumers have spoken and consumers. Viewers not just in India, but also across the globe, have streamed the Prime Day content slate:
- Consumers were thrilled with the exclusive entertainment line-up curated for Prime Day. Prime Video is watched in 4400+ cities and towns across the country, and our Prime Day releases were enjoyed by consumers from 4100+ cities and towns. The exciting Prime Day entertainment line-up was streamed by viewers, not just across India, but also by customers from 190+ countries and territories
- Along with Sarpatta Parambarai (Tamil), Narappa(Telugu) and Malik (Malayalam), were each watched in over 3200+ towns and cities in India and in over 150+ countries and territories globally, highlighting the growing viewership and popularity of local language films not just in India but also around the world
- Hostel Daze (S2) emerged as one of the most loved shows amongst Young Adults within just a week of its launch, with viewership from 3600+ towns and cities in India and from over 100+ countries and territories around the world
- Within 7-days from launch, Toofaan was watched by more customers on Prime Video India than any other Hindi Film in its opening week. The film was viewed in over 3900+ towns and cities in India and in 160+ countries and territories across the globe.
If you haven’t streamed these exciting titles yet, it is time to make a weekend binge-list!
