Robin Hood Army in association with ABP Network and other Technology Partners launch #Mission28States
The initiative aims to provide meals to five million
people and mobilize 1.5 Lakh Indians for vaccination
Noida, 16th August 2021: To mark the 75th year of Independence,
ABP Network in collaboration with Robin Hood Army (RHA) – a volunteer-based,
zero-funds organisation, launch their
national campaign #Mission28States. The initiative seeks to address the
challenge of curbing hunger and ensuring every Indian is vaccinated at pan-India
level.
The campaign would focus on two social
aspects: encouraging and prompting 1.5 Lakh Indians to get the COVID-19
vaccine, and providing food to at least five million individuals impacted by
the pandemic. Thousands of Robins will carry out this movement across India's
twenty-eight states.
The second wave of COVID- 19 exacerbated hunger and
poverty throughout the world, trapping millions of people in a never-ending
cycle of food insecurity. To counter this threat, ABP Network and Robin Hood
Army have vowed to work together to improve the situation. Through this collaboration,
ABP Network will be able to help millions of citizens who have least access to
basic necessities of life. As a result, the initiative will be promoted across
ABP Network's news channels and digital platforms.
Promo Link: https://www.youtube.com/watch?v=olidiVtOSgE&ab_channel=RobinHoodArmy
Speaking on the Occasion Mr. Avinash Pandey, CEO, ABP Network, said, “We're honoured to work with the Robin Hood Army, on their
new initiative #Mission28States, in the fight against COVID-19. This effort
acts as a reminder that in the face of hardship, humanity wins. During this
difficult time, we are supporting this initiative to spread compassion and
provide help to those affected due to the pandemic. I'm hopeful that more
individuals and groups will join us in this fight.”
Elaborating on the launch, Abhijit Bose, Head of WhatsApp India, said, “WhatsApp has been an integral medium for civic actors like Robin Hood
Army, to reach Covid-19 relief efforts to people, at scale. In line with
WhatsApp’s vision for India, to contribute meaningfully and build solutions
where needed the most, we are inspired to support Robin Hood Army further by
powering a WhatsApp chatbot solution that helps to solicit volunteers for
#mission28states, that is aimed at bringing relief to the impacted communities
during this unprecedented pandemic.”
Speaking further on the campaign, Prabhjeet Singh, President, Uber India and South Asia, said, “We’re thrilled to be joining forces with
our valued partner, the Robin Hood Army, for supporting the #mission28states
campaign. It will be an honour for us to join the war against Covid across
India. At Uber, we are committed to ensure mobility is not a barrier to timely
vaccination of the underserved communities and for fighting crippling hunger
amidst those, worst impacted by the pandemic. Working together, we can help our
communities to recover faster and reboot the economy.”
Prior to this campaign, Robin Hood
Army partnered with ABP Network on a number of initiatives, the most recent of
which being the #SeniorPatrol campaign in March 2021, which enabled thousands
of Robins to help fast-track the vaccination of millions of elderly persons in
India.
If you would like to be a part of this effort,
all you need to do is sign up on https://robinhoodarmy.com/volunteer-sign-up
You can also join by texting 'Hi' to +91 89719
66164 on RHA India's whatsapp number.
About ABP
Network
An innovative media and content creation company, ABP
Network is a credible voice in the broadcast & digital sphere, with a
multi-language portfolio of news channels reaching 535 million individuals in
India. ABP Studios, which comes under the purview of ABP Creations – the
content innovation arm of the network – creates, produces, and licenses original,
path-breaking content outside of news. ABP Network is a group entity of ABP,
which was incorporated almost 100 years ago and continues to reign as a leading
media company.
