Viral Sensation Antara Nandy Releases a Melodious New Single, ‘Aadat’
Viral Sensation Antara Nandy Releases a Melodious
New Single, ‘Aadat’
The voice behind the ‘Balcony Concert’
series and the ‘Sa Re Ga Ma Pa Lil’ Champs’ finalist weaves a tribute to love
in her latest single
Mumbai/Pune, 10th August, 2021: Viral
singer-songwriter Antara Nandy
has released her harmonious new single, “Aadat.”
Featuring noted classical guitarist
Amritanshu Dutta, “Aadat” is a song that symbolises the power of strength
in love. Qyuki artist, Nandy, who shot to fame during last year’s lockdown with
the Balcony Concert series on social
media, is best known for being among the top 10 of A.R. Rahman’s YouTube Original show ARRived and a finalist on the iconic reality TV series Sa Re
Ga Ma Pa Lil’ Champs (2009). With “Aadat,” Nandy pushes the musical
ante, weaving in mellifluous flute interludes and acoustic guitar parts in the
composition, as she and Dutta reimagine
Indian classical rhythms for the present generation. “Aadat” marks their second collaboration after 2019’s “Aayi Re Badraa”.
Watch the music video for “Aadat” here: (https://www.youtube.com/watch?v=vrsQ0omQdc8)
In the accompanying music video for “Aadat,”
Nandy is seen wading through the lush verdure of a forest. A falling leaf
catches her eye and she pursues the offering of nature while reminiscing about
her love. She is lost and found in the rays of sunlight that filter through the
foliage. Clips of rustic discovery and
fireworks weave in as Nandy’s rich vocals lead the listener on an evocative
audio-visual escapade. The music video culminates in a celebration of colour as Nandy steps onto the seashore and paints a
vibrant love in all its luminous hues. Always an aficionado of nature, Nandy
welcomes the Earth into “Aadat” too, making humanity’s everlasting home a part
of her new romance.
Says Antara Nandy,
Aadat is a song that very close to my
heart. It explores the bitterness nuances of being in love, the strength that
it gives you and fear of being seperated from your loved one. Amritanshu Dutta
and I have worked on this together in an attempt to keep the essence of Indian
Classical Music alive through our origin. I really hope and pray that the
chords of this tune strike right with the audience and they like our work. I
also want to thank Qyuki for supporting me and constantly pushing me to do
better.
The vocalist, composer and songwriter,
who has previously collaborated with Oscar and Grammy Award-winning musician
A.R. Rahman (Ganga, Nis
Din, Mission
Paani Anthem), as well as performed alongside Indian music
legends Udit Narayan and Ranjit
Barot, is all set to release 5 more original songs this year. As an independent musician, Nandy has put out 5
singles in 2021 so far (as part of the duo Nandy Sisters), including the
Indo-pop bangers “Ishq
Wale Mail” and “Takayaka
Makajhum.” Being the
first person in her family to pursue the arts, it’s Nandy’s vision to offer
listeners a limitless music experience. Fans can expect Nandy to explore
different genres and bring forth never-before-seen facets of her artistry in
upcoming releases.
About Qyuki
Co-Founded by Samir Bangara, A.R.Rahman
and Shekhar Kapur, Qyuki is a data-driven new media company which discovers
& invests in India’s most influential creators to help them rapidly grow
their audience, create content and launch new IPs. Qyuki has to its name
several premium formats like ARRived - a singing talent hunt show with A. R
Rahman as a mentor, Jammin’ - a collaboration-focused music show where legendary
Bollywood composers and India’s top Internet icons create original tracks - and
NEXA Music - a nationwide talent hunt for English-language singers. In Jan
2020, Qyuki created a breakthrough format of fan festival called Epic Fam Jam,
which brought together India’s biggest online sensations - in thematic
mini-worlds of their own for superfan meetups - topped with incredible live
performances. Qyuki also exclusively manages a host of talent across various
digital platforms including Youtube, Instagram, Snapchat and Josh.
