‘A single photograph can stir a million emotions’
‘A single photograph can stir a million
emotions’
National Geographic in India teams up with
Karan Johar to launch ‘Your Lens’, encouraging photo-enthusiasts to share their
best photographs
Photo-Aficionados from across the country get an
opportunity to be associated with the iconic brand and get featured across National
Geographic platforms in India – television, social media and a specially
curated website - www.nationalgeographicyourlens.in
India, 1st September 2021: National Geographic, known for its groundbreaking
and iconic imagery, is now celebrating the incredible art of photography with the
launch of its brand-new property titled – Your Lens. Bringing onboard the Indian film director and television
personality – Karan Johar, the
brand is providing a platform for its fans; encouraging them to share their
best pictures and get featured across National Geographic platforms– television
channel, social media and a specially
curated website - www.nationalgeographicyourlens.in in India.
Every image has the power to take you through a journey of
emotions - to move you, inspire you and touch your heart. Recognizing and
acknowledging the integral role that emotions play while capturing an image, National
Geographic is bringing alive Your Lens with the concept of - What Moved You
Today. With this, the brand is inspiring fans to share their story of what
moved them while capturing a picture through their cameras. Some captures have
been known to uplift and nourish one’s soul while some images have the ability
to just move you to tears and National Geographic is celebrating all these
emotions and images through Your Lens
The entries will be assessed by established National
Geographic explorers, also some of the most renowned photographers in the
country like Prasenjeet Yadav, Deepti
Asthana and Poulomi Basu, who will select the images that will be
showcased, starting October 2021. Spread across various themes such as
breathtaking landscapes, majestic wildlife, thrilling adventures, vibrant
festivals, people and portraits and many more, the best images will be featured
across the National Geographic television channel in India, social media
platforms which today have a following 10.8 Mn followers in India and a
visually stunning website - www.nationalgeographicyourlens.in - which has been particularly created and designed for
Your Lens.
“National
Geographic has always held a very distinctive and revered
position in photography. Our iconic photographs and ground breaking imagery
have been inspiring our audiences for decades; offering fresh new perspectives
and revealing the world in unique and wonder-filled ways. Over the years, our
fans have often included us by tagging us in their stories and their beautiful
captures. With Your Lens, we
are strengthening this relationship by giving them a dedicated and a larger
platform to celebrate their passion and be a part of our brand that they love
and admire. And we are excited to join hands with Karan Johar, a filmmaker who
understands the power of emotions, to encourage everyone with a camera to
continue sharing their stories with us,” said Kevin Vaz, President &
Head - Infotainment, Kids & Regional Entertainment Channels, Star &
Disney India
“National
Geographic as a brand is truly iconic and I have always admired the outstanding
and striking visuals they share with the world, inspiring millions of people.
This association, is so special to me, since it is an extension of the passion
I have for the camera and who I am as a person. As a film-maker myself, I
believe that an image has the power to move your soul and express so many
emotions. The premise of Your Lens
is extremely exciting as it gives an opportunity for everyone to showcase their
creativity and get featured on a prolific platform like National Geographic. I
urge all the photo aficionados to grab their cameras and seize this
opportunity,” said Karan Johar.
To participate,
·
Visit
the microsite – www.nationalgeographicyourlens.in
·
Enter
basic details such as name, email address, year of birth, city and country
·
Once
done, participants will be asked to choose from various themes such as Stunning
Aquatic Life, Gorgeous Flora, Spectacular Aerial Views, and Majestic Wildlife
etc. Participants can select multiple themes to submit one picture
·
Close
their nomination by adding tags and sharing the inspirational story and
emotions behind the shot
·
Participants
can share upto to five pictures or videos
·
Selected
images will be featured on National Geographic television channel in India,
National Geographic social media platforms in India and the website – www.nationalgeographicyourlens.in
*Your Lens will be governed by the Terms and
Conditions specified on the website- www.nationalgeographicyourlens.in.
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About
National Geographic Partners
National
Geographic Partners LLC (NGP), a joint venture between The Walt Disney Company
and the National Geographic Society, is committed to bringing the world premium
science, adventure and exploration content across an unrivalled portfolio of
media assets. NGP returns 27% of the proceeds to the non-profit National
Geographic Society to fund work in the areas of science, exploration,
conservation and education. In India, National Geographic Channel and Nat Geo
Wild are available across six languages and have a wide-ranging mix of
international shows which are made local relevant and shows that are developed
and created locally
