ABP News ropes in top sponsors for its special programming for the upcoming assembly election.
The election coverage will cover in-depth reports on issues facing the electorate.
Programming includes on-field reports, interactions with the general public, and
live debates.
Noida, 9 th September 2021: Upholding its commitment to keep the viewers informed about
the developments of the upcoming assembly elections in India, ABP News has kick started
its much anticipated election-special programming, ‘Kaun Banega Mukhyamantri’. This
programming would be engaging as ever with the six months new programming lineup for
the five upcoming assembly elections- Uttar Pradesh, Punjab, Uttarakhand, Goa and
Manipur. Initiating the programming six months ahead of the polls indicates an in depth and
informative content for the viewers.
During the programming, all eyes would be on the coverage of Uttar Pradesh and Punjab
elections as Uttar Pradesh continues to play a crucial role in national party election plans as
well as the larger political landscape and as for Punjab, much is to be expected due to the
recent disruptions erupted in the light of the controversial farm laws. This aspect might play
a key role in shaping the theme of the elections as well as its coverage.
‘Kaun Banega Mukhyamantri’ is one of the biggest and oldest election property and for this
year’s mega elections and political analysis, the programming includes live on-the-ground
debate, carefully curated content on state politics and history, a travelogue, opinion
surveys, exit polls, an extensive on air and on the ground programming plan and counting
day coverage. The first opinion poll conducted across the five election bound states by ABP
along with its research partner – CVoter (Centre for Voting Opinion & Trends in Election
Research), has already been published, setting the ball rolling for this election season. To
make matters more interesting, ABP News has been able to bag some power packed
sponsors. The presenting sponsor of the programming will be Marvel Tea and it would be
co-powered by Rajesh Masale and Signature Global.
Moreover, similar to the previous assembly elections, ABP Live and ABP News' Social Media
Platforms will be extremely active during the polls in order to provide a thorough and
unique coverage of the elections.
Sharing his thoughts, Mr. Avinash Pandey, CEO, ABP Network said “It is ABP’s aim is to keep
our viewers well informed about every smallest details with regards to elections. We have
directed our efforts to present a comprehensive programming in the election season that will
cater to every segment of the electorate and our viewers across India. It is our long standing
commitment to present our viewers with the best news and current affairs content and
reportage. Unlike other channels, we have started the coverage and programming of the
upcoming assembly elections well before time. This step will serve people in making
conscious and well informed decisions on choosing their representatives. We remain
dedicated to ensuring credible and fact based coverage of events and will highlight the real
issues that affect people in the poll bound states.”
Speaking on the sponsorship, Mr. Praveen Jain, Managing Director, Marvel Limited said
“With assembly elections looming in five states, we're thrilled to collaborate with ABP News
on their special programming initiatives. We keep innovating and moving forward by giving
the highest quality and value for money to our customers, thus partnering with ABP News,
who share our values, was essential. We are certain that partnering with ABP News would
help the brand reach new heights in the digital world.”
About ABP Network
An innovative media and content creation company, ABP Network is a credible voice in the
broadcast & digital sphere, with a multi-language portfolio of news channels reaching 535
million individuals in India. ABP Studios, which comes under the purview of ABP Creations –
the content innovation arm of the network – creates, produces, and licenses original, path-
breaking content outside of news. ABP Network is a group entity of ABP, which was
incorporated almost 100 years ago and continues to reign as a leading media company.
