Sony YAY!’s unique association with Storytel seeds the habit of reading in the most creative way
Sony YAY!’s unique association with Storytel seeds the habit of reading in the most creative way
Recent times have made kids spend more time at home. In a situation such as this, parents are constantly on the look-out for interesting activities to spend some quality time with the young ones. Making headways in the kids’ entertainment category, Sony YAY! along with Storytel, audiobook and e-book streaming services that hosts more than 100+ great stories for kids came together in a unique collaboration. The association saw both the brands host a splendid one-of-a-kind DIY storytelling session for young audiences and their mothers. The weekend special activity was successful in garnering 820K+impressions on 3 videos.
Sony YAY! curated a special initiative for kids and their mothers to bond over a unique storytelling session with exciting DIY activities. The association with Storytel was carried out under Sony YAY!’s Mom & Me Time initiative. It aimed to bring mothers a chance to gift the mindful habit of reading to their kids. In this activity, the kids enjoyed a three-video series of impactful Storytel stories namely Jandharv, The Blue Jackal, The Monkey & The Crocodile and Buddhuraj, the Foolish Lion – presented through a gripping narration by National award winner and veteran actor, Naseeruddin Shah. The channel also roped in Art Genius Lalon who and recreated quirky DIY elements towards the end. Not just this, the Kids also got a chance to shake a leg and hone their smartness in several other sessions through Dance by Shiamak Davar’s Institute for the Performing Arts, Yoga by Yoga Zoo, Storytelling by Little Reader’s Nook and science sessions by Science Utsav.
Sony YAY!, through its repertoire of entertaining shows & movies, engaging games, and interactive activities aims to be the one-stop-destination of happiness for kids countrywide. Storytelling sessions are essential in imbibing imagination and creativity amongst the young ones! Sony YAY! and Storytel know how to make it fun, entertaining, and enriching.
Comments:
Sujoy Roy Bardhan, Head – Marketing and On Air Promotions- Sony YAY! Sony Pictures Networks India
“Our association with Storytel aligns perfectly with our aim to serve our audiences with innovative and entertaining offerings. This is a unique activity which brings together the two things kids love the most – stories and DIY! With this partnership, we took it up a notch by making the experience visually appealing and interactive. We are delighted to see a great response to this and are excited to introduce more of such innovative storytelling sessions in the coming months.”
Sukriti Sharma – Brand & Marketing Head, Storytel India.
"Stories are known to build empathy in people and we believe building the habit of listening to stories is one of the best ways to impart values in children. Storytel has a rich repository of thousands of stories for children across age groups. Stories provide meaningful entertainment and expand the power of imagination. We encourage parents to inculcate the habit of listening to stories in their children. Our association with Sony YAY! has been a very exciting one where we were able to reach children as well as parents via a platform they are comfortable with and let them experience audiobooks via really interesting way i.e. DIY storytelling"
About Sony YAY! :
Sony YAY! is the first kid offering from Sony Pictures Networks, India. It’s vision is to be a part of kids’ everyday lives through various endeavours. A channel targeted at kids aged 2 – 14 years, Sony YAY! is here to set new standards and benchmarks in kids' entertainment. The channel’s content is unique, fresh and relatable and is produced in India. The channel, within one year, produced 6 original shows which include Honey Bunny ka Jholmaal - a slapstick comedy with hilarious adventures of an odd team of pets, Paap-O-Meter- a unique laugh-out-loud ghost comedy and KickO and Super Speedo – a tale of a super-kid and his futuristic gadget car who are out to save Sun City and Guru Aur Bhole – a musical comedy, etc. Available in Hindi, Tamil, Telugu, Bangla, Marathi, Malayalam, Kannada, Gujarati, and English. Sony YAY! is the first kids’ channel to be available in 9 languages. The channel has entered into licensing and merchandising, making their endearing characters a part of kids’ lives wherever they are.
About Sony Pictures Networks India (SPN):
Sony Pictures Networks India (SPN), is an indirect wholly owned subsidiary of Sony Corporation, Japan.
SPN has several channels including Sony Entertainment Television (SET and SET HD), one of India's leading Hindi general entertainment television channels; MAX, India's premium Hindi movies and special events channel; MAX 2, another Hindi movie channel showcasing great India Cinema; MAX HD, a high definition Hindi movie channel airing premium quality films; WAH, the FTA channel for Hindi movies; SAB and SAB HD the family-oriented Hindi comedy entertainment channels; PAL, a genre leader in rural Hindi speaking markets (HSM) showcasing the best of Hindi general entertainment and Hindi movies from SPN’s content library; PIX and PIX HD, Sony BBC Earth and Sony BBC Earth HD, the premium factual entertainment channels, Sony AATH, the Bangla entertainment channel; YAY!, the kids entertainment channel; sports entertainment channels – SONY SIX, SONY SIX HD, SONY TEN 1, SONY TEN 1 HD, SONY TEN 2, SONY TEN 2 HD, SONY TEN 3, SONY TEN 3 HD; SONY TEN 4, SONY TEN 4 HD; Sony मराठी, the Marathi general entertainment channel; SonyLIV - the digital entertainment VOD platform; and Studio NEXT the independent production venture for original content and IPs for TV and digital media. SPN reaches out to over 700 million viewers in India and is available in 167 countries.
The network is recognized as an employer of choice within and outside the media industry. SPN is a recipient of several awards, including India’s Best Companies to Work For 2020 by the Great Place to Work® Institute, India, ‘Aon Best Employers India’ awards in recognition of SPN’s unique workplace culture and exceptional people practices, consistently ranking amongst India’s Top 10 Companies with Best Health & Wellness Practices by SHRM & CGP Partners and listed by Working Mother & AVTAR as one of the 100 Best Companies for Women in India.
Sony Pictures Networks India Private Limited is in its 25th year of operations in India. It has a subsidiary, MSM-Worldwide Factual Media Private Limited and an affiliate, Bangla Entertainment Private Limited in India.
For more information, log onto www.sonypicturesnetworks.com
