White Rivers Media Bags the Digital Mandate of CavinKare's Online-first Personal Care Brand 'Buds & Berries'.
The independent agency has partnered with the brand to create a unique narrative that will elevate its offerings for the audience through creative strategies.
Mumbai,17th November 2021: White Rivers Media, an integrated creative digital agency headquartered in Mumbai, has won the digital mandate of Buds & Berries, the first online-only brand of garden-fresh personal care products by CavinKare, in a (multi-agency) pitch. The recent digital launch of the brand, marked the 31-year-old company's entry in the direct-to-consumer space.
The independent agency will partner with the brand to build disruptive value for consumers by paving a unique, seamless journey for them through creative digital strategies. The brand presently offers skin and hair care products that are available for purchase on Amazon.
"Evolved consumers have evolved personal care needs. Present generation of consumers focus on ingredients, inspirations, and inclinations in life. Thus, Buds & Berries! Our garden-fresh beauty range made as per years of R&D experience, Buds & Berries will be marketed with an aim to create a distinct presence for easy discovery, quick recall and effective business performance. White Rivers Media will helm the creative & digital media strategies to achieve the first two objectives, in turn paving a natural course for the third to materialise," said Amlan Pati, Marketing Head - Digital & E-Com., CavinKare.
“The shifting consumer preferences favour a future of cut-throat Direct-to-Consumer selling. Traditional businesses that are planning to scale up must tap into the model before competition peaks. CavinKare has been strategizing its digital-first and digital-only unit, leveraging expertise from its omnichannel footprint, for quite some time now. To join their journey at this critical turn, and to facilitate it forward with our solutions, has been a memorable experience to say the least, “said Shrenik Gandhi, Co-founder and Chief Executive Officer, White Rivers Media.
About Buds & Berries:
Buds & Berries is the first online-only brand of garden-fresh personal care products by CavinKare. Buds & Berries aims to blend nature's bounty into consumer’s beauty routine, and to make them #LoveYourselfFirst.
Follow Buds & Berries on:
Twitter: https://twitter.com/budsnberriesin
About White Rivers Media:
White Rivers Media is a leading independent, full-service digital marketing agency, working with some of the country's best entertainment and FMCG brands. Over the last 9 years, the team has grown to 250+ employees, hiring some industry experts. The agency has won more than 150 national and international accolades for their campaigns for Dream11, SonyLIV's Scam 1992 - The Harshad Mehta story, amongst others. The agency is also acknowledged for its ‘Better World’ Initiative, a not-for-profit marketing platform that offers services to brands and individuals in need.
