DEWAR’S SCOTCH WHISKY CELEBRATES ITS 175TH ANNIVERSARY.
DEWAR’S SCOTCH WHISKY CELEBRATES ITS 175TH ANNIVERSARY.
DEWAR’S Scotch whisky by Bacardi India marks a milestone in bringing the double-aged dram to the world
NATIONAL, December 23rd, 2021: DEWAR’S Scotch whisky, one of the world’s finest Scotch whisky, marked 175 years of Scotch-making this year. Over the course of these spectacular 175 years, DEWAR’S has created some mighty fine products along the way and crafted an unparalleled experience for patrons. The whisky maker has a rich history with over 15 plus products which cater to the premium category. DEWAR’S is also widely known for pioneering the double ageing process to serve its drinkers a refined and balanced taste.
Founded in 1846 by John Dewar, the journey of DEWAR’S started from a small wine and spirits merchant shop in Perth, Scotland to become a global brand that it is today. John Dewar was so proud of the quality of his blended Scotches that he was one of the first Scotch blenders to put his name on a bottle as a guarantee of quality. In 1880’s, Alexander and Tommy Dewar inherited Scotch whisky business from their father. They divided the responsibility between themselves and embarked on a journey to make DEWAR’S one of the fastest growing premium whiskies in the world. In 1890, Master Blender A.J. Cameron joined DEWAR’S and pioneered the novel Double Ageing process for greater harmony and extra smoothness to all the DEWAR’S blend.
Taking inspiration from DEWAR’S first Master Blender- A.J. Cameron’s achieved notes, Master Blender Stephanie Macleod created the DEWAR’s Double Double whisky range using an innovative four-step ageing process. The unique taste of this double blended scotch has enabled the brand in winning multiple/several prestigious titles and accolades like ‘World’s Best Blended’ and ‘Best in Class’ among others.
Commenting on the wins, Vijay Dev, Consumer Marketing Lead, Whiskies at Bacardi India said, “This is a significant milestone for DEWAR’S! We are elated to be a part of one of the world’s most awarded Scotch whisky, after all double is better. With our commitment to serve the smoothest blend to our consumers, we will be bringing multiple variants like Japanese Smooth and Ultra-Premium Double Double Series 21, 27 and 32 year old to India in the near future”.
Currently at the historical achieve of DEWAR’S in Glasgow, Jacqui Seargeant, Global Heritage Manager & Whiskies Archivist, Bacardi has been preserving more than 10,000 items from the rich heritage of the DEWAR’S family including bottles from the 19th century, documenting family photos from company founders, curating museum collections, and fact finding the origin stories of classic cocktails. The archive has inspired bottle designs, brand campaigns, and recipes. While going through the archives, Jacqui came across Tommy Dewar’s Original Highball recipe, which is today whisky drinkers’ favourite cocktail across the globe.
