Vh1 in association with JioSaavn launches ‘POP HITS CERTIFIED’.
revolutionizes pop culture in India
~aims to build a community of pop lovers with latest trends in pop music~
~deliver globally pop tunes on digital as well as on-air~
Mumbai, 14 th December, 2021: Can you imagine a world or life without music? We sure
can’t. Music is still the No.1 stressbuster and much like anything else, music influences one’s
moods and emotions. In an endeavour to celebrate the power and beauty of pop music,
Vh1, Viacom18’s international music and English entertainment channel in association with
JioSaavn, South Asia’s largest music and audio-streaming service, announces the launch of
‘POP HITS CERTIFIED’, a bi-monthly show only on Vh1, starting 15 December, 2021.
The two leading Indian music catalysts have joined forces to put together a fortnightly
playlist to deliver global pop tunes on digital and television. With an aim to foster a
community of pop-lovers and keep them updated with the latest pop trends, Vh1 and
JioSaavn will release a list of 10 tracks from JioSaavn’s Hero Playlist every fortnight that will
encapsulate songs from celebrated pop artists across the world. To engage its audiences
digitally, Vh1 will air the special show ‘POP HITS CERTIFIED’ with music videos from the
playlist that JioSaavn will host on its app under ‘POP HITS CERTIFIED.’
Speaking on its first of its kind collaboration with JioSaavn, Anshul Ailawadi, Head, Youth
Music and English Entertainment Cluster, Viacom18, said, “Vh1 has unequivocally been
India’s biggest platform for international music and pop-culture. Through musical
extravaganzas featuring renowned artists from around the world, we have not only
managed to retain our loyal viewers but also deepen our Indian user base’s engagement
with their favourite music. With our partnership with JioSaavn, we aim to showcase pop
music to our viewers through ‘POP HITS CERTIFIED’ and build a larger community of pop-
lovers. We are very excited about this partnership and look forward to bringing the best of
pop trends for our viewers.”
Spread across three months, Vh1 in collaboration with JioSaavn, through the playlists, will
explore different sub genres and themes. This strategic partnership is a step forward in an
endeavour to provide the audience with a holistic musical experience.
About Vh1 India: Vh1 is India’s only 24-hour International entertainment channel that
provides viewers with their daily dose of International music, Hollywood, Pop culture and
Lifestyle. Vh1 is a part of Viacom 18. Since its inception in January 2005, Vh1 has grown
tremendously reaching over 75 million people in India. Vh1 India has grown the English
music audience by 180% in the last 5 years alone. The channel has pioneered the heady
combination of programming content and lives on ground activities. Vh1 has been
committed to bringing to Indian audiences the best of international music genres like EDM,
punk, rock, reggae, hip hop, pop, jazz etc. Through their international properties like ‘Rock
Rules’, ‘Jazz Masters’, ‘Hip-Hop Hustle’ & ‘Handpicked’ Vh1 has successfully brought down,
artists such as Anoushka Shankar, Wyclef Jean, Kardinal Offishall, Mobb Deep, Flipsyde, Jazz
legend Herbie Hancock & chart topper Simon Webbe. From 2011, Vh1 India also secured a
multi-year deal for Music’s Biggest Event – The Grammys. This deal has spearheaded Vh1 as
the No.1 viewing destination for the youth in the English entertainment and lifestyle space.
Globally, Vh1 is available across 148 million households in over 124 countries/territories.
About Viacom18: Viacom18 Media Pvt. Ltd. is one of India's fastest growing entertainment
networks and a house of iconic brands that offers multi-platform, multi-generational and
multicultural brand experiences. A joint venture of TV18, which owns 51%, and Viacom Inc.,
with a 49% stake, Viacom18 defines entertainment in India by touching the lives of people
through its properties on air, online, on ground, in shop and through cinema.
About JioSaavn:
Founded in 2007 as Saavn, JioSaavn is an audio streaming service for South Asian music and
artists. In March 2018, Reliance Industries Limited (RIL) acquired a majority stake in
JioSaavn, making it the largest music streaming service in India with over 100 Mn monthly
active users (MAUs). The company has 900+ label partnerships including Universal, Sony, T-
Series, Tips, YRF, Saregama and Warner Music. In addition to 80 million+ tracks in 16
languages, JioSaavn also offers users the option of accessing the app in six regional Indian
languages as part of the streaming service's ongoing regionalisation efforts.
Users can subscribe to JioSaavn’s exciting catalogue of audio and video content using the
following subscription packs:
Pack Name Price
JioSaavn Pro 99/month
JioSaavn Plus JioTunes 49/month
JioSaavn Plus Ad-Free 39/month
Honored by Fast Company as one of the World’s 50 Most Innovative Companies – JioSaavn
offers a slate of original podcasts ranging from Bollywood to comedy, storytelling to cricket.
JioSaavn's Artist Originals (AO) is the first full-spectrum in-house streaming label pioneering
new models of direct-to-artist music production, marketing and distribution. AO has
released chart-topping records like “Bom Diggy” by Zack Knight and Jasmin Walia, and
“cold/mess” by Prateek Kuhad. AO’s global collaborations include Marshmello and Pritam's
BIBA; hip-hop stars Divine & Naezy's NY Se Mumbai; with Nas; as well as a viral EDM remix
of Bom Diggy; by Dillon Francis.
JioSaavn's team of 300+ works across offices in Mumbai, Gurugram, Bengaluru, New York
and California. For more information, visit www.jio.com/jiosaavn
