Disney+ Hotstar garners highest viewership and watchtime on the first day for the post theatrical movie release Akhanda.
Hyderabad: 23rd January 2022 – Setting a new record on Disney+ Hotstar , Akhanda the blockbuster movie received the highest viewership and watchtime on the streaming platform for a Telugu movie ever. Viewers of Disney+ Hotstar have showered their love towards Akhanda essayed by Nandamuri Balakrishna for his new look and strong character whilst applauding the top-notch production quality of the movie and the ensemble cast.
Akhanda with its proven record in the Box office witnesses Nandamuri Balakrishna in a unique character of Aghora who has blessings of Lord Shiva and becomes the saviour of the village trapped under the mining goons. The film also features Jagapathi Babu, Srikanth, Pragya Jaiswal, Shamna Kasim, Viji Chandrasekha and Subbaraju in lead roles. The music provided by SS Taman for this film received accolades for the background score and the songs.
Gaurav Banerjee, Head, Content Disney+ Hotstar and HSM Entertainment network, Disney Star India says, “We are overwhelmed by the response for Akhanda, which after a strong theatrical performance has proven to be a record breaker on Disney+ Hotstar too. Audiences have tuned in to watch the movie on launch day in record numbers and viewers' anticipation and response to the Streaming premiere is unprecedented.”
Actor Nandamuri Balarkrishna said, "I am thankful to my audience who always stood by me, each time I have tried something new. I have the blessings of Lord Shiva and after such an overwhelming response in the Box office celebrating 50days, we also did a record-breaking opening on Disney+ Hotstar. I am enjoying this period and happy that many more movie lovers got to watch the movie from anywhere through this."
Boyapati Srinu, Director Akhanda mentions, “This is my Hattrick Blockbuster with NataSimham Balakrishna #BB3 and I am thankful to all my viewers for their appreciation. After 50 days celebration, getting the biggest opening in Disney+ Hotstar is so impressive. Many who couldn't watch in theatre due to Covid can now watch in Disney+ Hotstar and enjoy an epic extravagance"
~Tune in to Disney+ Hotstar to this powerpact movie Akhanda~
About Disney+ Hotstar: Disney+ Hotstar (erstwhile Hotstar) is one of India’s largest premium streaming platforms that has changed the way Indians experience entertainment - from their favourite series and movies, to sporting extravaganzas. With the widest range of content in India, Disney+ Hotstar offers more than 100,000 hours of top-quality entertainment including path-breaking original series from Hotstar Specials, direct-to-digital blockbuster movies released with Disney+ Hotstar Multiplex, access to STAR network serials before television, the latest and the best of live sporting action, and more! Disney+ Hotstar is also the dedicated streaming home for movies and shows from Disney, Pixar, Marvel, Star Wars, and National Geographic. With unprecedented access to Disney’s long history of incredible film and television entertainment, Disney+ Hotstar is the exclusive streaming home for the newest releases from The Walt Disney Studios; and offers the latest from 20th Century Studios, Disney Television Studios, FX, Searchlight Pictures, and more. With three distinct subscription offerings (Sept 2021 onward) - Mobile, Super and Premium; the streaming service gives users the freedom to select their preferred plan of choice. In its earlier avatar, the Hotstar mobile app has notched 400 Mn+ downloads, making it one of the most in-demand apps in India and also secured top spots on the Google Play Store as well as the Apple App Store. The app’s success reflects its highly evolved video streaming technology as well as the quality of experience across devices and platforms.
