Rise of India’s D2C sector increases demand for corrugated boxes by 200%: JD Mart Consumer Insights.
Mumbai, January 13: India’s rapidly rising Direct-To-Consumer (D2C) sector has made a positive impact on the packaging sector as the demand for corrugated boxes has increased by 200%, revealed JD Mart Consumer Insights.
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Consumer trends on JD Mart, India’s latest B2B platform from Just Dial, suggest that demand for a wide range of corrugated boxes has been rising steadily across the country. YOY demand for scrap boxes grew by 200%, laminated boxes by 700%, die cut boxes by 540%, vegetable boxes by 200%, UN approved boxes by 75%, and chick boxes by 122%.
Commenting on the trend, Mr. Prasun Kumar, CMO, Just Dial, said: “The rise in demand in corrugated boxes on JD Mart is in line with the growing fortunes of the D2C sector. The corrugated boxes industry is estimated to be around Rs.30,000 crore and it is our earnest effort to aggregate the supply online through JD Mart. We are already witnessing a huge demand across key centres and JD Mart as a platform will help supply meet this demand in a seamless way.”
For scrap boxes, Delhi and Pune were the two cities that saw maximum demand. Among Tier-II cities, Vadodara and Jaipur were the two centres that saw good traction for scrap boxes.
Pune topped the demand for laminated boxes followed by Mumbai in the second place. For die cut boxes, Mumbai generated maximum demand across India with Pune and Delhi in the second and third place respectively.
For vegetable boxes, Delhi topped the city with maximum demand followed by Ahmedabad and Pune. Bangalore was the leading city when it came to generating maximum demand for chick boxes and for UN approved boxes Mumbai topped the demand.
This rise in demand has been augmented by the explosion of D2C brands in fashion, cosmetics, consumer electronics and food. These new-age digital-first brands are now challenging legacy brands by adopting a D2C route and engage directly with the growing numbers of digital shoppers. As per industry estimates, India’s D2C industry is expected to touch $100 billion by 2025 from $33.1 billion in 2020.
About Just Dial Limited
Just Dial Limited provides local search related services to users in India through multiple platforms such as Desktop/PC website (https://www.justdial.com), mobile site (https://t.justdial.com), mobile apps (Android & iOS), over the telephone (Voice, pan India number 88888-88888) and text (SMS). Justdial’s latest version of JD App, is an All-in-One App, replete with features like Map-aided Search, Live TV, Videos, Stock quotes, etc. to make the life of the consumer infinitely smoother & more engaging.
The Company has recently launched its B2B marketplace platform, JD Mart. JD Mart platform, available at https://www.jdmart.com and via apps on Play Store and App Store, is aimed at enabling millions of India’s manufacturers, distributors, wholesalers, retailers to become internet-ready in post-COVID era, get new customers and sell their products online. The platform offers digital product catalogues to businesses and aims at digitalising India’s businesses, especially MSMEs, across categories. Buyers can discover quality vendors offering a wide selection of products to choose from, spread across millions of categories to suit all B2B needs.
Justdial has also initiated transaction-oriented services for its users. These services aim at making several day-to-day tasks conveniently actionable and accessible to users from one App. With this step, Justdial is transitioning from being purely a provider of local search and related information to being a direct/ indirect enabler of such transactions. Justdial has also recently launched an end-to-end business management solution for SMEs, through which it intends to transition thousands of SMEs to efficiently run business online and have their adequate online presence via their own website, mobile site. Apart from this, Justdial has also launched JD Pay, a unique solution for quick digital payments for its users and vendors.
