ABP Majha completes 15 years of broadcast.
Mumbai, 23 rd June, 2022: India’s leading Marathi news channel ABP Majha, from the house
of ABP Network, completes 15 years on air. ABP Majha was launched on 22 nd June, 2007, as
Star Majha and quickly engrossed the Marathi audience through its eloquent coverage of
news and daily events. The channel was renamed as ABP Majha on 1 st June, 2012 and its
logo was changed in 2020. Since its inception, ABP Majha has become synonymous with
Maharashtra’s voice, as the thoughtfully designed editorial properties and capsules have
brought the state and its state of affairs closer to every Marathi viewer across the globe.
In these 15 years, ABP Majha has built state-of-the-art studios and its relentless reporters &
outstanding anchors have presented authentic and fearless news using the most advanced
technologies in TV and news broadcasting. The channel has become an integral part of
Maharashtra’s everyday life as they cater to the aspirations and needs of the Marathi
people.
Apart from being Maharashtra’s go-to channel for news, ABP Majha has also taken up
various social causes that resonate deeply with their viewers. It’s extensive programming on
issues like Draughts, Dowry, School Education, Swachh Maharashtra, Digital Maharashtra,
Farmers and Agriculture and COVID management have earned immense support and
backing of their esteemed viewers. ABP Majha has also partnered with NGOs like CRY and
UN bodies including UNICEF, to organise donation drives like Bappa Majha Dukhharta
Balkancha and a special drive with UNICEF to support the families affected by the pandemic.
ABP Majha has hit some major milestones during this 15-year journey. Its flagship talk-show
Majha Katta, which started in 2012, recently completed its 10 years with a special on-
ground conclave – Majha Maha Katta. Majha Sanman Puraskar also successfully completed
10 editions since first airing in 2010. ABP Majha has also taken the lead in presenting the
celebrations surrounding Ganesh Chaturthi with its extensive award-winning annual
coverage spanning over 13 days. The channel enjoyed exceptional ratings – 33% MS during
the airing of Majha Maharashtra Majha Vision, 2019. It also enjoys a commanding position
in the digital sphere with its YouTube channel garnering 282.8 million views. ABP Majha has
witnessed 28% YoY growth, making it the only Marathi news channel to observe the highest
increment in reach on YouTube.
About ABP Network
An innovative media and content creation company, ABP Network is a credible voice in the
broadcast & digital sphere, with a multi-language portfolio of news channels reaching 535
million individuals in India. ABP Studios, which comes under the purview of ABP Creations –
the content innovation arm of the network – creates, produces, and licenses original, path-
breaking content outside of news. ABP Network is a group entity of ABP, which was
incorporated almost 100 years ago and continues to reign as a leading Indian Media
Conglomerate.
