Celebrate 30 glorious years of SRK’s Bollywood journey with his debut film ‘Deewana’ on Sony MAX2
Celebrate 30 glorious years of SRK’s Bollywood journey with his debut film ‘Deewana’ on
Mumbai, July 7, 2022
Ever since the first time that Shah Rukh Khan did his signature open arm pose, the nation
knew that Bollywood had earned itself a superstar! Known for his spectacular acting and
mesmerising personality, the actor has charmed his way into millions of hearts to become the
‘Badshah of Bollywood’. On 25 th June 2022, King Khan completed 30 years in the industry
and so did his debut film ‘Deewana’ starring yet another wonderful actor, Rishi Kapoor and
the lovely Divya Bharti. To celebrate the glorious journey of the actor, Sony MAX2 brings his
debut film ‘Deewana’ on 9 th July 8PM, for all you SRK fans! Before you dive into the world of
romance, here are few lesser-known facts about the film that are sure to take you by surprise:
On screen for 50 weeks: During the initial screening of Deewana, the theatres were almost
empty! However, as word began to spread, it slowly turned into a blockbuster hit. Shah Rukh’s
debut was the most talked about and it ran in the theatres for 50 whole weeks, emerging to
be a golden jubilee film!
No sign of Shah Rukh in the first half? Yes! The entire first half of the film does not feature
Shah Rukh at all. In fact, it majorly revolves around Rishi Kapoor and Divya Bharti, and SRK
enters into the equation in the second half of the movie. Despite having a shorter screen time,
the actor’s fabulous performance and charming smile, stole everyone’s heart and won him the
Filmfare Award for Best Male Debut.
SRK was not the first choice for the film: While we cannot imagine anyone playing the role of
‘Raja’ better than Shah Rukh, he was not the first choice for the film. Instead, basis reports,
Armaan Kohli had been initially approached for the movie but did not go ahead with the
same. All being said, we cannot thank ‘Deewana’ for blessing us with the king of romance!
~Tune into Sony MAX2 on 9 th July 8PM and let the young Shah Rukh make you fall in love
with him all over again~
About SONY MAX2:
SONY MAX2 is an iconic Hindi movie channel from Sony Pictures Networks India (SPN), one of India’s leading television
network. MAX2 caters to the needs of the Indian audiences who appreciate rich Indian cinema and inspires newer audience to
honor the glory of such iconic movies. The brand ethos of the channel ‘Kuch Filmon Ka Jaadu Kabhi Kam Nahin Hota’ stems from
the core thought that certain films have an everlasting appeal that never fade away with time. To create an emotional connect
with its audience and educate them about the grandeur of yesteryear movies, the channel had launched innovative peripheral
programming concepts like ‘Sitaare’, ‘Take 2’ and ‘Lights Camera Kisse’ in the past. Sony MAX2 also engaged movie lovers
through popular on-ground marketing initiatives like ‘Film, Family, Fun’ and digital initiatives like ‘The Timeless Digital Awards’,
which celebrated the magic of iconic Bollywood films in an extremely unique manner. Today, the channel reaches out to an
audience of 119 million viewers every week across Hindi speaking markets. The channel targets 22-50 year olds, NCCS: ABC,
males.
For more information, please log on to http://www.sonymax2.tv/
About Culver Max Entertainment Private Limited (formerly known as Sony Pictures Networks):
Sony Pictures Networks is the consumer-facing identity of Culver Max Entertainment Private Limited, which is an indirect wholly
owned subsidiary of Sony Group Corporation, Japan.
The Company has several channels including Sony Entertainment Television (SET and SET HD), one of India's leading Hindi
general entertainment television channels; MAX, India's premium Hindi movies and special events channel; MAX 2, another Hindi
movie channel showcasing great India Cinema; MAX HD, a high definition Hindi movie channel airing premium quality films;
WAH, the Hindi movies channel for rural markets; SAB and SAB HD the family-oriented Hindi comedy entertainment channels;
PAL, a genre leader in rural Hindi speaking markets (HSM) showcasing the best of Hindi general entertainment and Hindi movies
from its content library; PIX and PIX HD, Sony BBC Earth and Sony BBC Earth HD, the premium factual entertainment channels,
Sony AATH, the Bangla entertainment channel; YAY!, the kids entertainment channel; Sony Sports Network – SONY SIX, SONY
SIX HD, SONY TEN 1, SONY TEN 1 HD, SONY TEN 2, SONY TEN 2 HD, SONY TEN 3, SONY TEN 3 HD; SONY TEN 4, SONY TEN
4 HD; Sony मराठी, the Marathi general entertainment channel; SonyLIV - the digital entertainment VOD platform and Studio NEXT
the independent production venture for original content and IPs for TV and digital media. The Company reaches out to over 700
million viewers in India and is available in 167 countries.
The Company is recognised as an employer of choice within and outside the media industry. It is a recipient of several awards,
including India’s Best Companies to Work For 2021 by the Great Place to Work® Institute, India, ‘Aon Best Employers India’
awards in recognition of the company’s unique workplace culture and exceptional people practices, consistently ranking
amongst India’s Top 10 Companies with Best Health & Wellness Practices by SHRM & CGP Partners and listed by Working
Mother & AVTAR as one of the 100 Best Companies for Women in India.
The Company is in its 27 th year of operations in India. Besides having overseas subsidiaries, it has a subsidiary MSM-Worldwide
Factual Media Private Limited and an affiliate, Bangla Entertainment Private Limited in India.
For more information, log onto www.sonypicturesnetworks.com
