Mirchi Plus launches ‘I Like It Crazy’, an all-new audio erotica series.
Mumbai, 13 th July 2022: Mirchi, India’s no.1 city-centric music and entertainment company, launched an
all-new audio erotic series, I Like It Crazy, exclusively on the Mirchi Plus App. The series presents ten
unique, sensual stories that teleport the listeners into a world of spiced-up intimacy.
Throughout the series, Mirchi brings to life passionate and bold encounters which are sure to induce
excitement amongst the listeners. From the thrill of modern-day hookups to the passion ignited when
one comes across a long-lost love, the series captures multiple facets of human desires in each of its 20
– minute long episode. The series also features passionate stories around office romance, virtual
relationships, fetishes and more. That’s not all! Mirchi’s original background score and enticing narration
will tickle the listeners’ fancy.
Commenting on the show’s launch, Prashant Panday, MD & CEO, ENIL, Mirchi said, “Through the
content being curated for Mirchi Plus, we aim to let the listeners traverse an alternate world of dramatic,
thrilling and gripping stories. With our objective to make Mirchi Plus ‘Kahaniyon Ka Asli Adda’, we are
exploring various genres ranging from crime to romance and horror. Mirchi’s latest audio series, I Like It
Crazy, branches out into erotica, thus, adding a new genre to the vast library of content available on the
Mirchi Plus App.”
Talking about the show, Indira Rangarajan, National Content Director, ENIL, Mirchi said, "We are
thrilled to present our brand-new audio series - I Like It Crazy. It brings an immersive audio experience for
the listeners as each story is full of excitement and eases the listener into an imaginative fantasy
universe.”
Catch the episodes of I Like It Crazy only on the Mirchi Plus App.
Click on the link below to download the app or visit the site:
Apple & Android App - https://mirchi.onelink.me/NETn/mounbsl0
URL: https://mirchi.in/
Stay tuned to @Mirchiplus for more updates.
About Mirchi:
Mirchi, owned by Entertainment Network India Limited (ENIL), is a radio and entertainment company
that operates India’s largest private FM radio brand with 73 frequencies across 63 cities – Radio Mirchi.
Launched in 2001, Mirchi now has a variety of properties under its FM, LIVE, and Digital platforms, each
populated with multi-lingual, multi-platform and multi-format content.
Mirchi now operates in the USA (New Jersey & The Bay Area, California), UAE, Qatar, and Bahrain,
bringing content directly from India to the discerning global consumers. Moreover, Mirchi’s vast audio
content pool can now be accessed across these markets on the all new mobile app available on Android
and iOS. Mirchi can also be heard at Rajiv Gandhi International Airport, Hyderabad.
Mirchi provides customized, hyper-local, multi-media advertising solutions to its advertisers. The brand
has been growing its listenership, as well as expanding its advertisers’ list through the years. The
emphasis on generating results for advertisers, whether it is generating footfalls, creating buzz or
inducing trails, with a focus on providing end to end solution under one roof, is what distinguishes
Mirchi from its competitors.
