Normalisation and withdrawal of COVID restrictions signal a bumper business revival for India’s fitness training industry, Demand for gyms and yoga classes rise by 234%: Just Dial Consumer Insights.
- Demand for fitness classes in Tier-II towns and cities higher than Tier-I
- Demand for gyms was the highest in Delhi and Mumbai with both the Tier-I cities
- Searches for gyms saw a YOY rise of 280% in Tier-I cities & 276% in Tier-II
- Tier-I cities saw a 211% rise in demand for yoga classes & Tier-II by 255%.
Mumbai, July 25: Post COVID, Indians are shifting from a sedentary lifestyle to adopting a more fit and healthy lifestyle as demand for fitness training classes sees a 234% rise (YOY) with Tier-II cities leaping ahead of Tier-I in terms of searches, reveals the latest Just Dial Consumer Insights.
India’s fitness training industry has been impacted severely since the outbreak of COVID. Gyms were shut down while other physical fitness classes like yoga went into a virtual model, spelling doom for fitness trainers. But now with all COVID restrictions withdrawn, the manifold rise in demand for gyms and yoga classes comes as a silver lining for the fitness training industry in the country.
Searches on Just Dial, India’s No.1 local search engine, indicate that even Tier-II cities are increasingly getting online to find the best fitness classes in the neighbourhood and searches and have slightly edged past those in Tier-I cities. The total number of searches in Tier-II towns and cities was 6.3% higher than in Tier-I cities during the April-May-June (AMJ) 2022 quarter on Just Dial.
Commenting on the trends, Mr. Prasun Kumar, CMO, Just Dial, said: “The rise in demand for fitness training classes signals the revival in business for fitness trainers and gym owners. In the last two years, people have realised the importance of staying fit and healthy, and hence it is being reflected in the number of searches for fitness training on Just Dial. Besides the usual gym and yoga classes, we are also witnessing a rise in demand for specialised and niche services like dieticians and personal yoga trainers that are growing by 38% YOY. This has resulted in Just Dial becoming the go-to medium for all gym owners and fitness trainers to list their business and services.”
Gyms dominated the searches on Just Dial for fitness training, contributing to almost 62% of the total searches during the AMJ’22 quarter. During the same period in 2021, gyms contributed to 53% of searches for fitness training classes. Demand for yoga classes was second at 19% while gymnastics classes were third at 5% during the AMJ’22 quarter.
Searches for gyms in India saw a YOY rise of 280% in Tier-I cities and in Tier-II it went up by 276%. Tier-I cities saw a 211% rise in demand for yoga classes and in Tier-II it was 255%. Demand for gymnastic classes surged by 300% in Tier-I cities and in Tier-II by 207%.
Demand for gyms was the highest in Delhi and Mumbai with both the Tier-I cities witnessing almost the same number of searches while Chennai was third. For yoga, Mumbai topped the number of searches, and the demand was 40% higher than second-placed Delhi and Bengaluru was third. Searches for gymnastic classes were also 50% higher in Mumbai vis-à-vis Delhi while Pune was second.
Among Tier-II towns and cities, Lucknow, Chandigarh, Patna, Jaipur, and Surat were the Top-5 markets that saw maximum demand for gyms. Chandigarh, Surat, Lucknow, Indore, and Jaipur were the top 5 Tier-II markets that saw maximum searches for gyms. For gymnastic classes, maximum searches were from Jaipur, Lucknow, Chandigarh, Indore, and Surat.
About Just Dial Limited
Just Dial Limited provides local search related services to users in India through multiple platforms such as Desktop/PC website (https://www.justdial.com), mobile site (https://t.justdial.com), mobile apps (Android & iOS), over the telephone (Voice, pan India number 88888-88888) and text (SMS). Justdial’s latest version of JD App, is an All-in-One App, replete with features like Map-aided Search, Live TV, Videos, Stock quotes, etc. to make the life of the consumer infinitely smoother & more engaging.
The Company has recently launched its B2B marketplace platform, JD Mart. JD Mart platform, available at https://www.jdmart.com and via apps on Play Store and App Store, is aimed at enabling millions of India’s manufacturers, distributors, wholesalers, retailers to become internet-ready in post-COVID era, get new customers and sell their products online. The platform offers digital product catalogues to businesses and aims at digitalising India’s businesses, especially MSMEs, across categories. Buyers can discover quality vendors offering a wide selection of products to choose from, spread across millions of categories to suit all B2B needs.
Justdial has also initiated transaction-oriented services for its users. These services aim at making several day-to-day tasks conveniently actionable and accessible to users from one App. With this step, Justdial is transitioning from being purely a provider of local search and related information to being a direct/ indirect enabler of such transactions. Justdial has also recently launched an end-to-end business management solution for SMEs, through which it intends to transition thousands of SMEs to efficiently run business online and have their adequate online presence via their own website, mobile site. Apart from this, Justdial has also launched JD Pay, a unique solution for quick digital payments for its users and vendors.
