Super Model and fitness icon Milind Soman Flagged off India's first 5 km Lifelong Fight Lazy Run with an aim to bring the‘Fight’ to everyone’s doorstep today.

 

03, July, 2022…The Lifelong Fight Lazy Run is a movement urging all Mumbaikars to fight their lazy selves and is aimed at encouraging people to push themselves to be their fittest versions. There were fun fitness games post the 5km run. The winners of fitness games received exciting prizes from Lifelong.

 

Speaking at the run, super model and fitness icon Milind Soman, the brand ambassador of Lifelong Online (Fitness Category), said,  “Last year, Lifelong Online and I launched ‘Fight Lazy,’ a movement that’s very close to my heart. It’s where I wake up and fight my lazy self every day. And have fun whilst doing it. Now, we’re excited about making it bigger and a whole lot more fun with the Fight Lazy 5m Run coupled with a set of fun games that will encourage people to incorporate strength training into their running lifestyle, to be held in multiple cities across India. I can’t wait to meet everyone, run and fight lazy together. “

 

Bharat Kalia, the CEO of Lifelong Online commented, “At Lifelong Online, we believe that it is only we who stop ourselves from being fit. That’s why we launched ‘Fight Lazy’ last year with our fitness brand ambassador, Milind Soman. We wanted to make fitness fun for everyone. Being a marathon runner, fitness is extremely important to me. I understand the need to push yourself every day to be fitter than the day before. Now, to make it even more fun, we’ve organised the Fight Lazy Run in Mumbai, Delhi and Bengaluru. The Fight Lazy Run is not a competition. It’s not a marathon. It’s not about winning prizes. Here, the biggest prize is fighting your lazy self.”

 

Maharashtra state arm wrestlers demonstrated a friendly bout after the run.

Male arm wrestlers

Ratnakar Jaiswar: Gold medal at Maharashtra state championship (Nagpur) 85 kg category.

Shubham Giri: Gold medal at Maharashtra state championship (Nagpur) 55 kg category, Both are National participation in Hyderabad 2022.

 

Female arm wrestlers

Monika gayki: Jr. National bronze medalist in Hydarabad 2022, Maharashtra state Jr. Gold medalist in Nagpur 2022

Vaishnavi gayki : National participation in Bhilai C. G. 2018, National participation in Hydarabad 2022, State silver medalist Aurangabad 2018, State silver medalist 2022 Nagpur

 

About Lifelong Online

Lifelong Online is one of India’s leading direct-to-consumerbrands for consumer durable products. Inspired by consumers, our products are developed by keeping our insights of the modern Indian consumer’s lifestyle at the core of the design. As we reimagine everyday living, our products strongly resonate with our consumers, establishing our strong presence across multiple categories, starting from Home & Kitchen, Lifestyle, Fitness, Healthcare, and extending to IoT Devices. At Lifelong Online, we run the complete D2C flywheel, with a technology backbone that secures customer feedback across multiple touchpoints, demonstrating effective marketing and communication campaigns, managing a diverse multi-country factory base across, a pan-India customer service network, and robust capabilities of e-commerce fulfilment at multiple locations across India. This allows us to continuously innovate and improve customer experience and grow into all categories present in our customers' homes. Our deep integration with Amazon, Flipkart, Walmart, and other modern trade outlets has ensured that Lifelong Online delivers on its promise to be accessible, available, and affordable for all its customers. Lifelong Online was founded by Atul Raheja, Varun Grover, and Bharat Kalia in 2015.