Wakefit.co unveils original series ‘Ghar Set Hai’, becomes the first Indian start-up to launch a web-series
Wakefit.co unveils original series ‘Ghar Set Hai’, becomes the first
The web series will be featured on the company’s YouTube branded content channel - Home Time
Mumbai, 15 July 2022: In an endeavour to build a digital first community and cultivate more
engaging relationships with its audience, Wakefit.co, one of India’s largest D2C home and sleep
solutions brands, has launched its first original web-series titled ‘ Ghar Set Hai .’ The web-series is
slated to premier on Wakefit.co’s exclusive Home Time YouTube Channel at 7.00 pm on July 15th.
Wakefit.co is one of the only startups that has invested in a platform like Home Time that
conceptualizes, creates and distributes authentic content that resonates with its audience. The web
series marks the brand's commitment to prioritize owned content over third party content
providers.
Featuring Aasif Khan and Anjali Barot who have played key roles in the likes of Panchayat, Mirzapur,
and Scam 1992, in leading roles, Ghar Set Hai presents a family dramedy through a slice-of-life
depiction of a newlywed couple and their endearing story. At its core, Ghar Set Hai is a family drama
showcasing a next door middle class family where small things bring great joy. Acclaimed actors such
as Priyank Tiwari, Atul Srivastava, who was recently seen in Kashmir Files, and Nilu Kohli, will also be
part of the ensemble cast. Yashraj Mukhate, popular music composer and influencer, was
instrumental in composing the title track for the web-series. Streaming on Wakefit.co’s Home Time
Channel, Ghar Set Hai is a collaboration between the D2C home solutions startup and its brand
marketing partner, Spring Marketing Capital, and the series will be yet another addition to the
channel’s rich and engaging content.
As a maiden initiative undertaken by an Indian start-up, the series showcases a relatable and realistic
family drama that every household can connect to, while driving meaningful conversations centred
on homes. The web-series will premiere on Wakefit.co’s Home Time Channel, a platform that brings
together rich, engaging, and interactive content under one roof, with homegrown original series and
content that the audience can enjoy and feel connected to.
Sharing his views on the debut of Ghar Set Hai, Prateek Malpani, Head of Brand, Wakefit.co, said,
“Digital platforms have transformed the way in which we consume media, making video-led content
the new norm. Through Home Time, our very own branded content channel, we aim to create a fresh
and engaging premise for sharing content with our audience, thereby showcasing a new dimension
for visual and content-led marketing, and storytelling. We believe that this could be an avenue to
touch our consumers' lives. The launch of Ghar Set Hai marks our first endeavour as an Indian start-
up taking to YouTube and developing our own web-series. We hope to continue leveraging our
branded content channel to share content that constantly engages and entertains our diverse
audience.”
Speaking on the venture, Sandeep Balan, Branded Content Partner, Spring Marketing Capital, said,
“Entertainment is one of the most searched content categories on YouTube and we wanted to create
a property that the brand can own & grow over time. The idea with our web series, ‘Ghar Set Hai’ ,
was to organically weave the brand into the narrative and be an integral part of the same world as
our characters. Our collective effort was to crack meaningful brand integrations that can take the
story forward at all times and connect with our viewers at a deeper level. This adds to Wakefit.co’s
many industry first content initiatives and we hope to continue building this relationship.”
The Home Time Channel attempts to publish topical content that is set in humorous and relatable
storylines. The YouTube channel was launched in 2020, and has hosted viral content such as the
Qawwali videos, Honest WFH employee’s rant video, Do Se Dhai, and the likes.
