Wardwizard on the mission to spread cheeriness; launches new brand campaign #BharatkaJoy
Wardwizard on the mission to spread cheeriness; launches new
Mumbai, July 08 , 2022: WardWizard Innovations and Mobility Ltd, manufacturers of the
one of the country’s leading electric two-wheeler brand, ‘Joy e-bike', today unveiled its new
brand campaign #BharatkaJoy with the anthem ‘Saath Chalein’.
Capturing the emotions of millions of Indians across different landscapes, the campaign is
divided into multiple phases focussing on different layers of humanitarian connections like
‘Joy of giving’, ‘Joy of caring’, ‘Joy of Celebrations ‘etc. Which will continue throughout the
year.
The first phase of the campaign showcases the diverse culture of India united under the
emotion of Joy along with the technological phrase ‘Desh le raha he Electric Angdai’. It
further exhibits the happiness of every Individual which they garner by doing something for
their country.
Speaking on the new campaign Mr Yatin Gupte, Chairman & Managing Director,
Wardwizard Innovations & Mobility Ltd., said, “Our new brand campaign is dedicated to
bringing a sense of joy and happiness. The film captures diverse cultures along with the
moral values that depict the story of each region and its traditions. This campaign further
highlights the electrifying evolution that the country is going through for a healthier
environment as well as our intent toward sustainable today and tomorrow. Ushering the
positivity and power, our new anthem ‘Saath Chalein’ will resonate with the aspirations of
all Indians.”
Showcasing the great unity of East, West, South, and North India, the anthem ‘Saath Chalein’
was beautifully directed by Vashishth Mahendra Upadhyay, music by renowned
composer/singer Siddharth Amit Bhavsar and a Hindi version sung by Raghav Kaushik. In
addition to this, the anthem will be released in 4 other languages including Hindi, Bengali,
Telegu, Kannada, and Malayalam. The campaign will be having a 360° platform media
approach, comprising Digital, Television, Social Media, Print, and Outdoor to reach the
maximum possible number of TG of JOY E-BIKE.
About the Film: #BharatkaJoy
The campaign is conceptualized and shot in various locations across India. Starting from
Kashmir, the film showcases the culture and emotions of the Indian crown with Wolf+,
Nanu+, And Beast, rushing on icy terrains in Zojila pass (the world’s second dangerous road)
at -7° Celsius with the anthem ‘Saath Chalein’ in background.
The landscape shifts to Jaipur, Rajasthan, showcasing the Royal culture and traditions of
Rajasthani people with a Wolf+ in the middle under the majestic backdrop of Amer Fort. The
journey continues, driving the Wolf+ along the Ghats of Varanasi showcasing the Joy of
spirituality and narrow lane foodie culture of India.
Switching the panorama the Nanu+ rushes along the backwaters of Alleppey, Kerala.
Demonstrating the rich heritage of Kerala with an anthem in the background. The film ends
with a message of unity “Saath Chalein Hum Tum”.
Lyrics of the Anthem are:
Aaj hai utha kadam jo,
Chhu lega kal ki zameen,
Gar saath Chalein, humsafar ban saath chalein
Ek duje ke safar ko,
Apna hi sapna samaj kar,
Saath Chalein, humsafar ban saath Chalein
Zindagi toh do kinaare,
Jod ne ka silsilaa hai,
Kabhi akele chalte chalte,
Kya mila hai
Kyu na hum saath chalein.. saath chalein
Saath badhein saath badhein
Desh Mere, Desh Mere,
Saath Chalein tum hum.
Saath Chalein tum hum,
Link of the Film: https://youtu.be/B-8LNmque50
Campaign Summary:
Campaign Elements: TV, Print, Outdoor, Digital,
Events
Creative Agency: WideAngle Studios
Director (of the film): Vashishth Upadhyay
Producer: Shahid Pathan, Vashishth Upadhyay
Production House: WideAngle Studios
DOP: Pratik Parmar
Music: Siddharth Amit Bhavsar
Lyrics: Siddharth Amit Bhavsar
Title of film: ‘Saath Chalein’
with Joy E-Bike #Bharat Ka Joy
Duration:
1 min. 40 seconds
Film Launch: 07 th July 2022
Exposure:
TV, Digital, Events,
Dealerships, Mobile, WhatsApp,
Events
Recent Marketing Initiatives by Wardwizard Innovations & Mobility Limited
Sponsorship for India Tour of Ireland 2022 - WardWizard became the official
‘Powered By’ sponsor of the India Tour of Ireland 2022.
Participation in EV Expositions - The Company participated in and showcased the
entire range of electric two-wheelers at the Electric Vehicle Exposition 2022 in
Bangalore, India Auto Show 3.0 in Mumbai, Electric Vehicle Exposition 2022 in
Kolkata, and Alternate Fuel Conclave in Pune.
About Ward Wizard Innovations & Mobility Limited
WardWizard Innovations & Mobility Ltd is a leading auto manufacturing company in the
Electric Vehicle (EV) segment under the brand name Joy E-Bike. Being the first listed entity
on BSE in Electric Vehicle manufacturing, it is mainly focused on the growth potential in the
Indian EV segment to provide clean and greener alternatives to the existing usage of
mobility, aligned with its philosophy of driving a positive change. Through Joy E-Bikes, the
Company has been providing a greener alternative to traditional fuel-driven bikes. It has
footprints in more than 25 major cities across India and aspires to boost this number
throughout the country.
