Grey Goose takes House of Change - a specially curated multi-faceted advocacy program for the bar tending community - to a global platform.
To support the Indian Bartending Talent on a global platform, HOC onboards Singapore
Tourism Boards for 8 talented winners to be awarded a trip to Singapore
India, Spetmeber 2022 – Entering into its fourth edition, Grey Goose’s House of Change is a program
of a specially curated multi-faceted series that focuses on providing expertise to bartenders to help
them go beyond their bartending skill-set. The program aims to set them on a journey to discover a
clear, defined, and purposeful career in mixology.
In its effort to support and give back to the community that has been supporting the brand for so
long, Grey Goose is all set to revisit another series of scouting and supporting India’s Behind-the-Bar
talent. With its fourth edition on the horizon, the ever-evolving House of Change program by Grey
Goose is collaborating with The Singapore Tourism Board, creating an experience that exposes
India’s mixology talent on a global scale.
On commencing the fourth edition, Adtnu Tiwari, Senior Brand Manager, Premium White Spirits,
Bacardi India Private Ltd., says, “Grey Goose’s House of Change initiative has come a long way. From
a nascent stage to now entering its fourth edition, the program focuses on providing value to the
mixology community by strengthening their foundational skills. We aim to propel, encourage, and
inspire the creative geniuses behind the bar by setting forth an engaging series of experiences and
providing a platform for emerging mixologists. With The Singapore Tourism Board coming on board
as a collaborator, the experience will surely be elevated.”
Singapore, known for its lifestyle, events and entertainment scene, was a natural choice for this
partnership as it is a treasure trove of vibrant bar and cocktail cultures. The city boasts of some of
the top tier bars that have been on the list of Asia’s 50 best bars. The partnership with Singapore
Tourism Board (STB) has scaled up this year’s volume, making it bigger than before. With some of
the best bars in India enrolling for the program, House of Change will appoint mentors across the bar
industry that specialise in the trade of Entrepreneurship, Content Creation, Grooming and Styling,
Travel and Luxury.
These mentors will impart a few tricks of the trade via masterclasses and training sessions. The
second phase of the program will further witness a filtration of the candidates through observation
of skill sets acquired during the masterclass. Finally, a selection of 8 bartenders will travel to
Singapore and be at the receiving end of training and masterclasses by the choicest mentors in the
industry.
Speaking on being a part of the House Of Change 2022 programme, GB Srithar, Regional Director,
India, Middle East, South Asia and Africa of Singapore Tourism Board, said, “Singapore’s reputation
for its vibrant and eclectic bar and cocktail culture has been growing and many travellers are able to
enjoy the diversity in lifestyle experiences. Home to some unique speakeasy cocktail bars, boutique
beer stalls and high-end lounges, 12 of Asia’s 50 Best Bars are in Singapore. We are excited to
partner with Grey Goose in its House of Change initiative as this resonates with our brand identity of
‘Passion Made Possible’, fuelling the passions of some of India’s best bartenders with a Singapore
connection.”
The fourth edition of House of Change aims to grow and encourage more mixologists to put their
best foot forward and realise their creative potential and dreams. #HouseOfChange #GreyGoose
About Bacardi Limited
Bacardi Limited, the largest privately held spirits company in the world, produces and markets
internationally recognized spirits and wines. The Bacardi Limited brand portfolio comprises more
than 200 brands and labels, including BACARDÍ® rum, GREY GOOSE® vodka, PATRÓN® tequila,
DEWAR’S® Blended Scotch whisky, BOMBAY SAPPHIRE® gin, MARTINI® vermouth and sparkling
wines, CAZADORES® 100% blue agave tequila, and other leading and emerging brands including
WILLIAM LAWSON’S® Scotch whisky, ST-GERMAIN® elderflower liqueur, and ERISTOFF® vodka.
Founded more than 157 years ago in Santiago de Cuba, family-owned Bacardi Limited currently
employs more than 7,000, operates more than 20 production facilities in 11 countries and sells its
brands in more than 170 countries. Bacardi Limited refers to the Bacardi group of companies,
including Bacardi International Limited. Visit www.bacardilimited.com or follow us on Instagram,
LinkedIn, and Twitter.
About the Singapore Tourism Board
The Singapore Tourism Board is the lead development agency for tourism, one of Singapore’s key
economic sectors. Together with industry partners and the community, we shape a dynamic
Singapore tourism landscape. We bring the Passion Made Possible brand to life by differentiating
Singapore as a vibrant destination that inspires people to share and deepen their passions.
