PEPSI® UNVEILS QUIRKY FILM TO CELEBRATE PARTNERSHIP WITH AIRTEL
PEPSI® UNVEILS QUIRKY FILM TO CELEBRATE PARTNERSHIP WITH AIRTEL
-Airtel Prepaid consumers can redeem their 12-digit coupons on the Airtel Thanks app on a minimum
recharge amount of INR 99 with the purchase of every Pepsi® PET bottle
- Brand rolls out special edition packs with promo code across the country
(Click here to view the TVC ~ https://youtu.be/FrSBPCj6G2k)
National, Sep 9, 2022: In line with PepsiCo India’s partnership with Bharti Airtel (“Airtel”), India’s leading
provider of telecommunications services, Pepsi® today unveiled a new film to mark the announcement. The
quirky TVC showcases Pepsi®’s and Airtel’s latest data offering on its PET bottles where consumers can avail
Airtel recharge benefits worth INR 10 to INR 20*. With the launch of this new TVC, Pepsi® aims to bring a
streak of celebration with its distinct value-for-money offering through its collaboration with Airtel.
The light humoured TVC opens at a basketball practice, where a girl cheekily says hello to a boy. The boy is
convinced that the girl loves him because she had asked him to recharge her talk time. However, his friend,
who is sitting beside him cheekily asks – if she truly loves you, then who is she talking to and spending the talk
time on? The question gives the boy a reality check, however, his friend hands him a chilled bottle of Pepsi® to
calm him down. Seeing the Airtel recharge discount offer on the Pepsi® bottle leaves the boy puzzled, to which
his friend smartly responds that the next time you recharge her phone it will hurt you less as you can use
redeemable discount coupons that come with every Pepsi® bottle. Both look at each other, smile and take
another sip of the Pepsi® with SWAG.
Speaking on the comical take of the campaign, Saumya Rathor, Category Lead, Pepsi Cola, PepsiCo
India, said, “Consumers today more than ever, are seeking value for money. Ahead of the festive season, the
partnership with Airtel, is an endeavour to bring people together, help them stay connected and bring more
smiles with every sip.”
The unique offer* is valid on the purchase of Pepsi® PET bottles ranging across 200 ml ,250ml, 350ml, 400ml,
500ml,600ml, 750ml, 1.2L, 1.25L and 2.25L. The partnership will be amplified via robust 360-degree campaign
spanning TV, digital, outdoor, and social media.
Pack MRP (INR) Airtel RC disc.
(INR)
Pet 200ml/ 250ml/
350ml/ 400ml 20 10
PET 500 / 600 ml 38 15
PET 750ml 40 15
PET 1.2 Ltr/ 1.25 Ltr 60 20
PET 1.75 Ltr/ 2 Ltr/ 2.25
Ltr 95 20
How to avail the benefits
Airtel Prepaid consumers can redeem their 12-digit coupons on the
Airtel Thanks app on a minimum recharge amount of INR 99. The offer
can be availed up to a maximum of two times on every unique mobile
number using two different Airtel codes on the purchase of two
independent product packs of their preferred beverages. To avail the
benefit, consumers can simply refer to the ‘Airtel’ code printed on the
reverse side of the label of their beverage purchase, go to Airtel
Thanks app - ‘My Coupons’ section and enter the code to claim the
discount. The discount coupon will get added to the consumer’s
account shorty after this. The offer is valid till February 2023. Once claimed, the discount coupon will be available to the
consumer for next 90 days or till consumption of the discount coupon, whichever is earlier.
*T&C Apply. For detailed T&C refer https://www.airtel.in/mobile/terms-conditions
