REHAU partners with ABP Live to undertake massive Clean Up drive.
7650 kgs of waste collected throughout five cities
New Delhi, September 21, 2022: REHAU India partnered with ABP Live to seamlessly
execute a Clean Up drive in five cities of India including Delhi, Pune, Vadodara, Mumbai, and
Bangalore, on the occasion of World Clean Up Day on September 17, 2022.
Through this partnership, REHAU, on the occasion of celebration of 25 years of its existence
in India, wanted to accept responsibility, sustainably rethink procedures, and give
something back to Mother Earth. The activity resulted in the collection of 7650 kgs of waste
that was sent for recycling.
REHAU, a German based brand started in 1997 in India, is one of the leading global players
in Furniture and Building industry. The company is a
solution provider for various business
industries such as construction and automotive. They use advanced German technology to
provide polymer-based solutions in construction, automotive industry. Through this
initiative REHAU wanted to take all the required steps to leave behind a better world for the
generations ahead. It believes in the power of three Rs – Reduce, Reuse and Recycle.
ABP Live has also always been environmentally conscious in its approach and as a news
media space, they have been one of the biggest proponents of incorporating sustainability
in every sphere of life. With this initiative, ABP Live wants to reiterate its unwavering
commitment to a cleaner and better world. As part of their relentless efforts, both REHAU
and ABP Live undertook this activity of primarily gathering Plastic Waste from the five cities.
Speaking on the Clean Up drive and partnership with ABP Live, Ms. Bhavana Bindra, MD,
South Asia – REHAU said, “We are happy to partner with ABP Live for this Clean Up drive. It
has been a very rewarding experience for us. Through this initiative we want to be able, in a
small way to make a positive impact on our planet. Though no amount of effort will ever be
enough, yet we are committed to doing everything in our power to create awareness about
sustainability as a way of life.”
Checkout some glimpses of the Clean Up drive - https://www.youtube.com/watch?v=d-30OU3KNys
About ABP Network
An innovative media and content creation company, ABP Network is a credible voice in the
broadcast & digital sphere, with a multi-language portfolio of news channels reaching 535
million individuals in India. ABP Studios, which comes under the purview of ABP Creations –
the content innovation arm of the network – creates, produces, and licenses original, path-
breaking content outside of news. ABP Network is a group entity of ABP, which was
incorporated almost 100 years ago and continues to reign as a leading Indian Media
Conglomerate.
